Pre-migration redirect planning
Export your current URL list before launch. Prioritize high-traffic and high-revenue pages first so important paths are protected on day one.
Mapping old URLs to new destinations
Create a clear map from each old URL to one relevant new page. Keep the mapping in a spreadsheet so your team can review and approve changes quickly.
Importing redirects at launch
Use a CSV import workflow for speed and consistency. Validate rows before import to avoid malformed URLs and duplicates.
Priority pages to validate first
- Top product pages by revenue
- Top collections by organic sessions
- Evergreen guides and campaign pages with backlinks
Post-launch crawl and cleanup
Run crawl checks after launch, fix remaining 404s, and flatten any redirect chains discovered in reports.
Rollback plan for redirect issues
Keep an export backup so you can restore a known-good set of rules if issues appear after release.