Redirect strategy by page type
Use page-level redirects for products and collections whenever possible. Send traffic to the closest match instead of broad fallback pages.
Naming and governance standards
Keep a clear naming pattern for redirect projects and maintain one source of truth for bulk updates, especially when multiple team members edit rules.
When not to create a redirect
Do not redirect unrelated pages just to remove errors from reports. Irrelevant redirects can hurt user trust and engagement.
Home page and broad category pitfalls
Sending every old URL to the homepage creates a poor experience and weak intent matching.
Seasonal and temporary redirects
Set calendar reminders to review temporary redirects after campaigns end.
Monthly redirect hygiene routine
Audit 404 logs, remove obsolete rules, and verify high-value redirects still point to active pages.