What a Shopify URL redirect does
A URL redirect sends visitors from an old address to a new destination automatically. This helps when products, collections, or landing pages move and customers still use old links from search results, ads, or bookmarks.
When merchants should add redirects
- You rename product handles or collection URLs.
- You remove pages that still get traffic.
- You migrate content from another platform.
- You run seasonal pages and need to route traffic after the campaign ends.
How to create a redirect in the app
Set the old path in the From URL field and the target in the To URL field. Save the rule, then test the old URL in a private window.
From URL vs To URL format
- Keep the old URL specific and exact.
- Use the most relevant new destination.
- Avoid redirecting many unrelated pages to the homepage.
Testing before publishing
Open the old URL directly, confirm the new page loads, and check that the destination returns a valid page instead of another redirect loop.
Common setup mistakes to avoid
- Creating duplicate rules for the same old path.
- Pointing old URLs to temporary campaign pages that later disappear.
- Leaving old redirects unreviewed after large catalog changes.